New Climate Culture

New Climate Culture is a climate change think tank that wanted to look different and stand out. The brand identity was centred about the idea of looking at the micro and the macro in order to change climate. The logo came out the idea that a tree has rings and longevity - just like NCC itself.

The 3D objects came from imagery looking at both the micro and the macro - bacteria and planets. We settled on a variety of bright large circular shapes to guide the user through each website page with a different colour.

We developed the website using Webflow. This was done to ensure the client could use the website moving forward and manage uploading articles and changing copy while also having a stunning and responsive website.